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Latest News from Marketingservicestalk - Issue 1

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Top Products featured this issue

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[1]  GLENISTER UNVEILS BLUEPRINT FOR FUTURE

(BPMA, 29 Jun 2007)

BPMA Director-General Gordon Glenister talks exclusively to Marketingservicestalk about what he wants the association - and the industry - to achieve and how he plans to get them there. He has had enough of promotional marketing being seen as the Arthur Daley of the marketing world, or as a discipline that is so far below the line it's barely visible. "I have a vision of change on a number of levels. First I want to raise the profile of promotional marketing in a wider context to make it a credible alternative for sales promotion agencies".

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[2]  BELLWETHER REPORT TO MONITOR EVENTS SPEND

(Events Industry Alliance, 26 Jun 2007)

The Events Industry Alliance has welcomed the decision of the Institute of Practitioners in Advertising (IPA) to research event spend in the quarterly Bellwether survey of marketing budgets. The IPA has committed to look at the breakdown of the fluctuating 'All Other' part of the survey, which represented 23% of the budget in Bellwether Q1 2007 and over ten different activities. Bellwether Q4 2007 will research the approximate size of all the individual components that make up marketing activity, as an extension of the survey's annual breakdown question.

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[3]  WHAT IS BRAND AFFINITY MARKETING?

(Touchdown Marketing, 29 Jun 2007)

Touchdown Marketing explains how to take advantage of the equity locked in brands and customer bases by working in partnership with a non-competitive brand that complements your own product. Traditional forms of advertising and sales promotion have become diluted by the proliferation of media and a consumer base that is increasingly marketing savvy. The proportion of marketing budgets devoted to affinity marketing grew from 13.9% in 2003 to 19.8% in 2006, and is expected to grow further to 26.2% by the end of 2007.

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[4]  BOOK OFFERS TIPS TO TRANSFORM MARKETING STRATEGY

(DSP Solutions UK, 29 Jun 2007)

Robert Clay's new book and CD, Learn how to grow your business in just two hours, offers strategic ideas on marketing that can transform business and boost profits.It explains ways to set your business apart from your competitors and help you understand what your customers really buy.

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[5]  HOW TO RUN A SUCCESSFUL INCENTIVE PROGRAMME

(Fresh Rewards, 29 Jun 2007)

Keith Herman, Managing Director of travel, lifestyle and leisure incentives and rewards specialist Fresh Rewards, describes the key elements to consider before embarking on a campaign, such as getting under the skin of the brand and audience and getting the timing right.

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[6]  BIG RISES IN STORE FOR ONLINE MARKETING BUDGETS

(Centaur Exhibitions: Online Marketing Show, 19 Jun 2007)

A survey conducted by the Online Marketing show 2007 reveals dramatic increases in online spend, with online marketing budgets predicted to increase by 25% this year. One in five respondents now spends more than half of their total marketing budgets online - almost double that of the previous year. This is good news for agencies with 47% of respondents indicating they plan to work with a digital agency in the next 12 months.

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[7]  GUIDE SOLVES PUBLICITY PROBLEMS FOR UK BUSINESSES

(AGM Publicity, 29 Jun 2007)

'How To Handle Your Company Publicity' is a guide from Alan Godfrey of AGM Publicity, packed with PR insights, with easy-to-follow guidance to help any size company run DIY publicity operations. Sections include press release writing, getting PR published and a media guide as well as advertising, photography and graphics, newsletters, direct mail, exhibitions and print.

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[8]  PROMOTIONAL MARKETING SHOW BROADENS SCOPE

(Promotional Marketing Exhibition, 26 Jun 2007)

Following the success of the 2007 Promotional Marketing Exhibition, the show is to launch an industry forum, new initiatives, expanded association support and an improved website for 2008.

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[9]  MOTIVATION IS ALL RELATIVE

(The Voucher Shop, 25 Jun 2007)

Employee motivation schemes are most effective when the reward is aligned with the employee's home and family life, rather than having to be grafted on, argues Julie Rosehill of the Voucher Shop. How about, for instance, appealing to the employee's need or desire to please their family by giving the chance to earn a reward that the family can enjoy?

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[10]  JOHN LEWIS TAKES STAGE AT INCENTIVE SHOW

(John Lewis Solutions for business, 29 Jun 2007)

The largest department store retailer in the UK has signed up to exhibit at the National Incentive Show, taking place on 25-27 September 2007 at the NEC, Birmingham. John Lewis will be showcasing its Solutions for Business service as part of John Lewis Direct. With the aim to make corporate gift solutions easy and exciting, the selection has not only expanded but is also available all year round.



This week's industry news

DESIGN AGENCY WINS CATALOGUE BUSINESS
(mda:creative, 22 Jun 2007)
The specialist catalogue design and production division of Stockport-based Mda:creative has won a major contract from Findel - the home shopping, mail order and educational supplies company.

PED PEPPER SPLASHES OUT ON NEW PRINTING KIT
(Red Pepper Print, 22 Jun 2007)
One of the latest names to emerge on the North-West print scene has invested in over £100,000 worth of new equipment from suppliers that include Agfa and Canon.

ASDA'S DARE MAGAZINE SCOOPS CIPR PRIZE
(Summersault Communications, 27 Jun 2007)
Customer and employee publisher Summersault Communications has won the Newsletter, Newspaper or Magazine category at the Chartered Institute of Public Relations President's Grand Prix Awards

LOEWY REVAMPS RFU MAIL-ORDER CAMPAIGN
(Loewy, 20 Jun 2007)
Loewy has upped the pace of its mail order campaign for the RFU with a brand new look and a clever delivery strategy that aim to deliver high conversion rates with a varied audience.

LIVERPOOL ARENA KICKS OFF REVOLUTION CAMPAIGN
(Balance, 20 Jun 2007)
Balance: The Brand Architects has created an outdoor advertising campaign for Arena and Convention Centre (ACC) Liverpool to boost brand awareness in the run-up to its launch in January 2008.

KERRYGOLD TAKES MARKETING ONTO THE STREETS
(The Marketing Store, 18 Jun 2007)
Irish butter brand Kerrygold has been working with global brand activation agency The Marketing Store on a national roadshow, which will run throughout the summer.

BLOGGERS TO SHARE COSMETIC TREATMENT EXPERIENCE
(Markettiers4dc, 29 Jun 2007)
Lifestyle website handbag.com is to create and host a blog site whereby a regular visitor will undergo Restylane treatments and document their experience.

MORTGAGE BRAIN TRIES REAL-TIME ONLINE CAMPAIGN
(Twentysix (London and Leeds), 22 Jun 2007)
A ground-breaking real-time concept that fuses human and digital sales and marketing techniques has won twentysix Leeds the pitch to promote Mortgage Brain's Premier Edition to its B2B audience.

DESIGNER CLOTHES SITE STARTS ONLINE CAMPAIGN
(The Search Works, 20 Jun 2007)
The Search Works is to provide Net-a-porter.com, the world's premier luxury online fashion retailer, with a fully managed search engine marketing (SEM) solution.

HEINEKEN SIGNS BRAND AMBASSADORS FOR RWC
(Fast Track, 27 Jun 2007)
Heineken UK has signed two top international rugby stars to be Heineken ambassadors as part of the company's media activities surrounding its official sponsorship of the Rugby World Cup 2007.

BBQ SUPPLIER OUTSOURCES CUSTOMER CALL CENTRE
(Aspect Marketing Services, 19 Jun 2007)
Aspect Marketing Services has been appointed by high-end BBQ suppliers Outback to handle all inbound enquiry calls throughout the busy summer BBQ months.

NINTENDO SERVES UP WII EXPERIENTIAL CAMPAIGN
(Arc Worldwide, 29 Jun 2007)
Nintendo has caught tennis fever with a Wimbledon-themed experiential campaign to promote its Wii console through integrated agency Arc Worldwide.

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