Zone develops digital initiative for car-hire firm
A
Zone product story
Edited by the Marketingweek Marketplace editorial team
May 11, 2009
Zone has developed a digital content initiative in the form of destination guides to driving abroad for Holiday Autos, part of Lastminute.com.
The guides have been developed to complement Holiday Autos' digital marketing strategy and develop an engaging brand personality.
Zone was tasked with developing the editorial strategy behind the guides and commissioned a network of travel writers to provide insightful content for 70 key car-hire locations.
The initiative builds on the multi-lingual destination guides developed for Lastminute.com by Zone in 2008.
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