Zmags enhances Publicator solution

Zmags has announced enhancements to its Zmags Publicator software-as-a-service (Saas) that help marketers convert print and static documents to interactive format even faster.

The company's Interactive Collateral Management (ICM) solution provides a means to digitise and deliver interactive documents to customers, and then measure reading behaviour.

Zmags can be used to share any type of collateral online - including brochures, catalogues, magazines, direct mail and other business documents - to help marketers reduce production costs, increase reach and generate more revenue.

Zmags can also be linked directly to e-commerce systems to make it easier for readers to make purchases.

Post-processing settings enable marketers to set default preferences for PDF-to-Zmags conversions, including e-mail notifications, activation settings, and autolink preferences, eliminating the need to select settings for each individual conversion.

The website auto converter converts all PDF files at a website into Zmags by adding a simple Javascript - thus helping marketers convert large volumes of existing content quickly and easily.

Subsequent revisions are automatically posted to the web with no need for manual upload.

With FTP auto conversion users can access and automatically convert publications to Zmags using an FTP client.

Once the PDF has been converted, users are notified by e-mail.

This feature can save users a lot of time - especially when they are converting a large number of documents.

Progress views provides marketers with insight into the conversion process, including time remaining, and enables them to set up e-mail alerts so others can be notified about availability of new or revised Zmags documents.

All of these features are available to Zmags users immediately, the next time they log in to their Zmags account.

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