Product category:
Design services
News Release from: Ziggurat Brands
Edited by the Marketingservicestalk Editorial
Team on 27 September 2007
Ziggurat Brands refreshes FRijj branding
Ziggurat Brands has restored the FRijj brand's meaning, ensuring that it is once again the signature product in the flavoured milk category.
The memorable Friesian cow pattern on the white bottle - diluted over time to liquid splats, returns as a key brand icon The instantly recognisable FRijj logo has been simplified and strengthened providing a marque of confidence and authenticity
This article was originally published on Marketingservicestalk on 8 Feb 2008 at 8.00am (UK)
Related stories
PepsiCo commissions Ziggurat to launch RAW cola
Ziggurat Brands has created an instantly iconic identity for Pepsi RAW, the latest addition to the Pepsi cola portfolio.
Graphic cues in the typography - strawberries, bananas, chocolate chunks and the like - highlight the natural flavour variants and add to the brand's quirky personality.
Dairy Crest has improved the FRijj recipe, and the clear, direct design highlights 'no artificial ingredients' as a key statement of quality.
The refreshed packaging, introduced in stores in mid-September, emphasises the natural and nutritional quality of the ingredients, importantly maintaining its appeal to target consumers who include impulse purchasers, teenagers and mums.
Ziggurat Brands aim to deliver 'meaningful change' for their clients and FRijj is an excellent example.
Ziggurat has consolidated the key elements of this popular brand and removed extraneous information.
"Even an iconic brand can, over time, see its meaning eroded through the evolution of the design", commented Ziggurat Brands Managing Director Adrian Collins.
"Our task, which I believe we have delivered against, was to refocus the brand message".
• Ziggurat Brands: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
