Start-up offers intelligent, cost-effective PR

Edited by the Marketingservicestalk editorial team Feb 12, 2008

Plugging a gap in the market for intelligent, cost-effective consumer and business to business communications programmes, Zeus PR is headed up by founder Anthea Fosti.

"Zeus PR has been founded to offer what most PR agencies fail to deliver - cost-effective, targeted and closely monitored PR strategies", said Anthea Fosti, a proven, senior PR professional with 15 years' high-level experience of formulating PR communications strategy for both blue-chip and SME businesses.

Her background includes six years with major retail group Focus Wickes, where as Group PR Controller she headed up a team of 10 communications professionals, prior to the Group demerger in 2005.

Her career also comprises significant PR consultancy experience secured at major global communications groups Porter Novelli and Mason Williams.

Zeus PR is a full member of the Chartered Institute of Public Relations, the professional body for public relations practitioners - and adheres to the CIPR's strict Code of Practice.