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ZED picks up Yahoo! business across Europe
A
ZED product story
Edited by the Marketingservicestalk editorial team
Mar 16, 2007
ZED, part of the Publicis Group, has been appointed to manage the global performance-based buying of Yahoo! brands: Yahoo! media, Kelkoo and Yahoo! search marketing across Europe.
ZED's first campaign for Yahoo! will roll out from the second quarter of 2007 starting with France and the UK, then Germany, Spain, Italy and Scandinavia.
ZED managing director Greg Grimmer commented: "This is a great testament to the investment we have made into our search product and people over the last two years".
Frederic Joseph, CEO of Zed digital Europe, said: "We've been working for the past 12 months on the reorganisation of our search engine marketing units across Europe, with the aim to give our clients the best possible search service and to ready ourselves to win Yahoo! It is one of the most symbolic internet brands and we are extremely proud it recognised the quality of skills and tools set.
"We look forward to working with it to optimise its traffic and deliver great ROI.".
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