Product category:
Media
News Release from: Zattoo | Subject: online TV streaming
Edited by the Marketingservicestalk Editorial
Team on 07 March 2008
Online TV streaming brings video ads to
desktop
Zattoo, the live TV to PC platform, is opening its doors to advertisers.
With a mix of mainstream and niche channels such as Channel Four, BBC Three, Bloomberg and Al Jazeera, Zattoo offers advertisers the chance to build their brands on a powerful, new medium Zattoo is the only player open to everyone in the UK and aggregates live TV so that users don't need to download multiple players
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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Zattoo offers advertisers pre-roll, rich-media advertising spots during the buffering process, with a clickable companion button alongside.
This allows advertisers measurable ways both to build the brand and also to direct viewers to action.
Alexandra Illes, UK country manager of Zattoo, said: "Now that the average Briton spends more time online than watching TV, advertisers need to find alternative routes to reach audiences that are changing their entertainment habits.
"Video advertising is still the most engaging medium and Zattoo combines TV advertising with the benefits of the online world: click-through possibilities, trackability, targeted ads.
"We see this as an ideal opportunity for brands to maximise their online presence".
Segmentation possibilities are available through Zattoo by programme, user profile and channel group.
Zattoo currently has relationships with brands such as Coca-Cola, Nissan, Heineken, Nokia, General Motors and Sony in other European markets.
Zattoo is free and works without additional hardware.
Users download the Zattoo Player from the website and can immediately watch free TV on their computers.
The Zattoo Player is available for all major operating systems (Windows XP and Vista, Mac OS X, and Linux).
The Zattoo Player is an evolving beta which is constantly being updated with new features, services and channels.
A series of new channels are due to go live in March 2008.
Zattoo is a legal new TV distribution service transmitting the world's most popular channels live in unprecedented quality onto users' computers.
Zattoo has offices in Ann Arbor, Michigan, and Zurich, Switzerland.
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