Zanox opens online-marketing incubator

A Zanox product story

Edited by the Marketingweek Marketplace editorial team Jun 2, 2008

Zanox, one of the leading global networks for performance-based online marketing, has opened the GAP Campus in Berlin, the central meeting point in zanox for publishers and developers.

Designed to be a think tank of modern web business models and serve as a bridge to projects and partners in Silicon Valley, zanox has invested in the GAP Campus to support new online talent and develop innovation.

At the Campus opening on 21 May, 200 VIP guests experienced an inspiring atmosphere and opening-discussion on Monetisation 2.0 with Dr Mathias Dopfner, CEO of Axel Springer, and Thomas Hessler, CEO of zanox.de.

The GAP Campus is now available for events, projects and training sessions and will to all members of the global alliance.

Zanox also announced its start-up contest in conjunction with the MandA advisory company, Corporate Finance Partners.

The winning enterprise will be awarded a one million euros investment for the best monetising application based on zanox Campus web services.

Business models should include widgets or other applications of the web 2.0.

The detailed conditions of participation are available at http://blog.zanox.com/en/webservices/.

The deadline is 30 September, 2008.

Thomas Hessler, CEO of Zanox.de, said: "With the GAP Campus we are creating a playground for developers, entrepreneurs and innovators in online marketing.

"Berlin, as the capital of start-ups and affiliates, is best placed for our new innovation.

"We will share our technology and our customer-base with our partners to develop new business models for the monetisation of the internet".