Smartads enables ad streaming into online editions

Yudu Media has launched Smartads, a digital advertising solution for publishers looking to monetise their online magazines and e-books.

Smartads will be launched at Online Information 2009, on 1-3 December in Olympia, London.

Created with the assistance of Google and Doubleclick, Smartads enables automated ad streaming into digital editions (online page-turning magazines) using flash technology and full integration with ad-serving engines.

Yudu Media said Smartads offers publishers the ability to generate revenue without the need for a dedicated sales team - by using third party ad networks.

The streamed ads can be static, flash- or video-based, and there is an option to include Smartwords, which activates in-text advertising throughout a digital edition.

According to the company, one of the advantages for publishers is the ability to include extensive advertising without the need for any page redesign or interference with the publication's content.

Flexible methods of insertion include pre-roll, transparent tabs, auto playing on a page, scroll over, and so on.

Google and Doubleclick advised on ad-streaming criteria while also assisting with the technological platform needed for Smartads development.

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