Yudu Store hosts online publications

Yudu Media has announced the launch of Yudu Store, a service that will allow publishers to host their publications online and drive secure subscription traffic to each title.

Launch participants include the Big Issue and Newsstand.

Yudu Store will offer publications from across the globe.

A currency converter will subsequently let consumers know the price of each publication within their own local currency.

Yudu Store will also feature subscribers' clubs with interactive pages such as forums and polls, alongside access to magazines' back catalogues.

Traditional payment methods will include single-issue and fixed-term subscriptions (alongside the subscribers' clubs).

A navigation system will allow consumers to quickly find their chosen magazine.

For publishers, Yudu Store will offer multiple streams of revenue including extra advertising space and free distribution of all advertising copies reducing financial and environmental costs for the publisher.

It will also offer 75:25 revenue share with publishers; built-in communication with consumers through the new subscribers' clubs; marketing support including free flash banners for advertising purposes; and weekly and monthly in-depth reports containing unit sales, demographics, ad clicks and individual article popularity figures.

Yudu Store also offers a data-capture facility that will let publishers rapidly build up a database of interested consumers within each subject category.

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