Product category:
Internet, email, search, web design
News Release from: YUDU Media | Subject: digital catalogues
Edited by the Marketingservicestalk Editorial
Team on 06 March 2008
Equestrian provider chooses digital
catalogues
YUDU Media, the UK's leading provider of online publications, is producing digital editions of catalogues for Robinsons, the UK's largest equestrian provider.
Robinsons, the UK's leading supplier of products for horse and rider, chose YUDU Publishing digital catalogues to complement their traditional print format The equestrian catalogue is available to view online as a digital edition at robinsons-uk.com
This article was originally published on Marketingservicestalk on 29 Aug 2007 at 8.00am (UK)
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Small businesses, start-ups and budding entrepreneurs can now compete with larger rivals for an online presence, thanks to a free, on-demand, digital content publishing tool from YUDU Media.
Creating a digital catalogue has allowed the company to stay ahead of its competitors by increasing distribution and product awareness.
YUDU Media provides digital editions for both the Robinson's quarterly 'At Home with Horses' catalogue and Robinson's 'Dog Collection' catalogue.
The digital catalogues include products for horse riders and dog lovers, and each page includes links to direct customers straight to the purchase page on the website.
With YUDU Publishing digital editions, Robinsons can trace page views and even view-to-purchase conversions, making it easy to highlight popular areas in the catalogue and measure effectiveness.
The digital edition is also designed to make navigation as convenient as possible for the reader, with options to jump from page to page or to read in a linear, 'page-turning', format.
Paul Bentham, Sales and Marketing Manager, said: "We've seen the impact that the growth of the internet is having on printed media in countries like Sweden, where the internet mix is much higher.
"We wanted to be in a position where we could grow our digital offering and start to print fewer pages as soon as we could".
Richard Stephenson, Chairman, YUDU Media, commented: "Digital catalogues give companies a great deal of flexibility as content can be changed instantly to reflect reader behaviour or comment.
"This allows companies to promote areas in the catalogue that are having a greater impact, which will help to build stronger and more loyal customer relationships".
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