Product category:
Internet, email, search, web design
News Release from: YUDU Media | Subject: YUDU Mailing
Edited by the Marketingservicestalk Editorial
Team on 11 January 2008
YUDU Media launches email tracking
service
YUDU Media, the UK's leading provider of digital editions, has launched YUDU Mailing, an online service that allows companies to manage their digital edition distribution and email campaigns.
YUDU Mailing allows companies to track who has clicked on any particular link within their digital editions - an important step forward for digital content providers who wish to gain market intelligence for future email campaigns As well as advanced digital edition distribution, the new service allows marketers to plan, manage, send and track all of their email campaigns through one system allowing easy management and distribution of each communication
This article was originally published on Marketingservicestalk on 29 Aug 2007 at 8.00am (UK)
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Small businesses, start-ups and budding entrepreneurs can now compete with larger rivals for an online presence, thanks to a free, on-demand, digital content publishing tool from YUDU Media.
Creating and sending the HTML emails takes a few minutes and all results are displayed in simple, easy-to-understand formats.
YUDU Mailing is designed to collect data and make it possible to plan targeted promotional emails to individual groups within a subscriber database, helping to boost sales and build more direct and loyal relationships with customers.
The information is also valuable to companies that want to measure the effectiveness of advertising in the digital editions or newsletters.
Customers simply fill in the form on the website to open a YUDU Mailing account and then they are sent an email with details on how to log in when the account is set-up.
A personal URL tag will also be issued that publishers can add to their digital editions to better track customer behaviour in the publication.
Richard Stephenson, Chairman, YUDU Media, said: "YUDU Mailing is great for targeted marketing as it gives you the email addresses of all the people who clicked on specific products within your digital edition but didn't go on to buy them.
"You can then email that list of people again with a special promotion or discount to further encourage a purchase".
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