Product category:
Media
News Release from: YUDU Media | Subject: digital newspaper supplement edition
Edited by the Marketingservicestalk Editorial
Team on 29 August 2007
YUDU Media produces digital Russia
supplement
YUDU Media has produced a digital edition of a supplement on Russia that is being distributed in the UK and the US for Rossiyskaya Gazeta (Russia), Russia's leading quality daily newspaper.
The eight-page pull-out supplement, 'Russia - Beyond the Headlines', was distributed in the Daily Telegraph on Saturday 25 August, and will be distributed in the Washington Post on 30 August, and in the Times of India on 1 September The digital editions will be also available on the website
This article was originally published on Marketingservicestalk on 18 Sep 2007 at 8.00am (UK)
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The supplement will be produced monthly in both hard copy, distributed through newspapers, and in digital format.
It covers a cross-section of issues from Russia, such as the development of the country's high-tech industry, its history and infrastructure, and emerging industries such as cinema.
Eugene Abov, Editor and Publisher of 'Russia - Beyond the Headlines', Deputy CEO of Rossiyaskaya Gazeta and Vice-President of the Russia's periodical press publishers association (GIPP), said: "We want to offer an insight into the real Russia - not just the Russia that we read in the headlines.
"Digital editions provide a great opportunity to reach a wider audience who may wish to access special reports digitally, rather than just through the paper.
"We can also include rich media in the way that we can't in a hard copy".
He added: "The Telegraph audience is one of the most demanding and advanced as far as the use of new media is concerned and we hope to produce more of these supplements digitally".
Richard Stephenson, Chairman, YUDU Media, commented: "This is a great way for Russia to reach out to audiences across borders; using supplements like this, and particularly in digital, engages with people to encourage understanding of a country beyond what we normally read in the papers.".
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