Product category:
Online ad campaigns
News Release from: YUDU Media
Edited by the Marketingservicestalk Editorial
Team on 14 August 2007
Securing ad revenue is challenge to
publishers
Securing advertising revenue is the biggest challenge facing publishers today, according to the results of a new survey from digital edition company YUDU Media.
More than three-quarters (81 per cent) of publishers polled claimed finding new ways to drive income from advertising was their biggest concern Unsurprisingly, balancing the books is a big worry for many publishers
This article was originally published on Marketingservicestalk on 29 Aug 2007 at 8.00am (UK)
Related stories
YUDU Media produces digital Russia supplement
YUDU Media has produced a digital edition of a supplement on Russia that is being distributed in the UK and the US for Rossiyskaya Gazeta (Russia), Russia's leading quality daily newspaper.
SMEs muscle in on corporates' online territory
Small businesses, start-ups and budding entrepreneurs can now compete with larger rivals for an online presence, thanks to a free, on-demand, digital content publishing tool from YUDU Media.
Seventy-two per cent worry about how to increase circulation, while a similar number (64 per cent) are concerned about spiralling print and distribution costs.
The need to embrace the digital age also weighs heavily on publishers' minds - two-thirds claim they are concerned about keeping their titles fresh and are exploring new ways of bringing their titles to life by using rich internet applications (audio, video, Flash and so on).
Publishers are also registering the environmental impact of producing offline titles.
Forty-one per cent said that they are investigating ways to become more eco-friendly and reduce their carbon footprint.
Richard Stephenson, Chairman, YUDU Media, commented: "Increasing circulation while at the same time reining in print and distribution costs is a tough conundrum - particularly with the growing pressure to be environmentally friendly.
"The internet is sucking in the advertising revenue and breaking up the traditional model, but there is money to be made online if publishers adopt the right strategy - the online convergence of audio, print and video.
"Publishers with strong magazine brands are in the perfect position to use digital editions as an online convergence platform.
"Digital editions offer publishers a chance to win on all fronts; it costs little to reproduce a digital edition and print costs are eliminated - and it makes no difference to the publisher if the digital edition is distributed locally or to the other side of the world, as distribution requires only the link to be emailed, which dramatically cuts costs.
"Furthermore, digital editions have an extremely low carbon footprint compared to their offline equivalents, which is great news for the environment".
YUDU Media polled 300 publishers.
YUDU Media is a privately held company with offices in London, Boston and Clitheroe, Lancs.
YUDU Media is dedicated to bringing innovative solutions to the media industry to help companies grow and make money.
• YUDU Media: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
