Tool offers insight into social media reputation

Yomego has launched its social media reputation (SMR) tool, designed to give brands insight and actionable analysis into its reputation across the most influential social media channels.

The SMR service tracks what is being said about a brand and by whom across 29,000 social media channels, measuring data including the number of people exposed to messages about the brand and the level of positive or negative sentiment.

A team of SMR specialists then analyses this data, providing insight and practical recommendations to boost reach and improve a brand's reputation.

It will provide live alerts if a reputation score takes a sudden dip, and highlight its source.

This analysis can be used to track a brand's reputation, to analyse the impact of particular campaigns (online or offline) or product launches, or to provide an early warning system of a potential issue that will effect the brand's reputation both online and offline.

Yomego SMR clients can log in at any time to see real-time, meaningful statistics on a brand's social media performance, including: satisfaction (in other words, how satisfied consumers are with the brand); noise level; details of influential authors (including demographic information); the most common keywords associated with the brand; country; and mentions by platform (for example, Twitter, Facebook, Youtube and so on).

It also measures the social media reputation against that of a brand's competitors, so the brand can track its performance against market conditions.

Regular insight and analysis of performance and recommended actions for the brand to take appear on the customer dashboard alongside the live data.

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