Yomego creates avatar-based mobile video content
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Yomego product story
Edited by the Marketingweek Marketplace editorial team
Mar 5, 2010
Yomego has teamed up with Livemobile to provide avatar-based videos of football match reports to mobile phones.
The avatars, created by Yomego, report on matches from the UK's Barclays Premier League.
These report videos are delivered to subscribers' mobile phones via either SMS click-through link or MMS after games finish.
Audio for the videos is provided by Yomego partner, ICS.
Avatar creation and content designed for mobile phones is part of Yomego's broader social media offering.
Creative mobile content allows brands to send breaking news or marketing information to subscribing consumers via mobile or online in a way that is compelling and engaging.
Steve Richards, managing director of Yomego, said: 'These kinds of video are a great way of engaging with consumers.
'They also provide a revenue stream to content providers or brands, who can charge consumers subscription fees for premium content,' he added.
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