Yomego social media campaign drives book success

A social media campaign devised by Yomego has contributed to the book chart success of 'Mr Tayto - The Man Inside the Jacket', an autobiography of Irish crisps icon, Mr Tayto.

The campaign was launched in mid-November 2009, with Yomego commissioned to design and build the Mr Tayto website and put in place the social media channels to galvanise the crisp brand's fan base and drive sales.

Yomego's social media optimisation campaign has taken Mr Tayto onto Flickr, Facebook, Twitter, Youtube and Bebo.

It also involves contacting notable bloggers, forum members and relevant online media contacts to seed prizes, interviews and snippets not in the book.

Two weeks into the campaign and Mr Tayto has more than 11,000 fans on Facebook and many have visited the campaign website, which includes a Twitter-style application that tracks Mr Tayto on his book-signing tour and personal appearances around Ireland.

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