Marketingunity adds new editions to Saas offering

Marketingunity has repackaged its product range and added two new editions to its suit of marketing and procurement software.

The company's Express and Professional products are both software-as-a-service (Saas) solutions, which means users do not need to buy, install or maintain their own hardware and software.

Chris Hopwood, managing director of Marketingunity, said the new editions have been created by applying a top-down approach to its full suite.

This, he added, creates two benefits.

First, the features in its Saas editions use the same code as that used in its corporate suite, and so offer the same sophistication and robustness.

Second, it provides a seamless path - if it suits their needs, customers can begin with a single user of one module and upgrade to an enterprise-wide roll-out of the entire suite, without ever rekeying data or re-installing software.

There are six modules offered by Marketingunity.

Catalogue Manager is an online shop, which allows staff and sales channels to maintain consistent supplies of any type of collateral, customised to their needs within corporate controls and brand guidelines.

Procurement Manager is an online e-procurement module that ensures cost-effective, minimal administration procurement of bespoke products.

Digital Asset Manager provides efficient storage and retrieval of any type of digital assets, supporting brand control.

Approvals Manager streamlines and controls approvals across worldwide teams and approval workflows.

Campaign Manager provides web-based co-ordination and control of any number of campaigns and their associated materials and resources.

Project Manager offers web-based management of any type of project, including proactive reminders and progress monitoring.

The two Marketingunity editions complete a line-up of four editions: Express - designed for personal use in small- and medium-sized companies; Professional - for teams of up to three collaborative users in small- and medium-sized companies; Enterprise - for larger corporate and not-for-profit organisations, with more complex functional and reporting requirements across multiple teams, locations, campaigns, branches or products; and Global - providing all the features of Enterprise, plus multi-language and multi-currency features for global organisations.

Back to top