Yell extends SME advertisers' reach with Facebook

Yell has announced that its online advertisers are set to benefit from targeted advertising on Facebook as part of its Netreach product.

Small businesses advertising with Yell online, and which subscribe to Netreach, will benefit from extended reach for their current Yell.com advertising across the Facebook platform.

Netreach uses a network of around 70 partner sites to give wider exposure to advertiser information.

Through the Facebook platform, small businesses will be able to target their advertising to relevant audiences by displaying their business and services when keywords match those in the profile of a Facebook user.

Targeting can also be done by location, age and other demographics to ensure optimum results.

Facebook is the first social site to be included in the Netreach network, which includes national and regional newspaper groups, property and travel sites.

The integration offers the chance for SME advertisers to further expand their reach to a platform with a UK audience of 26 million users, more than 50 per cent of whom access their account on any given day.

All Yell's Netreach advertisers will be involved, including categories covering businesses and services such as beauty salons, driving schools, florists, hairdressers, pubs, restaurants and takeaways.

The ability to run highly targeted campaigns through Facebook is a key benefit for SMEs, according to Yell.

It has shown to be highly effective, for instance, in presenting wedding-related ads to Facebook users whose status was set to 'engaged', or driving school ads to people aged 17 or 18.

Yell is being supported in this initiative by TBG Digital, which is using the One Media Manager system to target advertising at the most relevant audience.

Back to top