InfoUK tool offers business-to-business data

Infogroup UK has launched a new version of its proprietary InfoUK e-mail and direct marketing tool, giving customers 24-hour online access to 3.2 million UK business records.

The company said InfoUK taps into nearly double the data previously available and offers fast data counts and a transparent pricing structure.

The rationale behind the enhancements is to modify its configuration in line with user behaviour and ultimately deliver marketers, agencies and list brokers with a comprehensive source of business-to-business data available at the exact moment it is required.

The tool retains many features of the original - such as easy four-step interface - it also features partial postcode searchers and the ability to drill down to specific areas of interest, such as the M25 or M4 corridor.

InfoUK also aids campaign management by storing previous downloads and ensuring any records contained in previous orders are automatically excluded, providing a personalised user environment and making the whole process even more efficient.

The tool will be launched at the Data Marketing Show London's Olympia on 29-30 June.

Visitors can receive 'live' demonstrations and will be challenged to conduct a particular search using InfoUK and a competitive service to put its speed and accuracy to the test.

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