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InfoUK to provide updates to OMNI database

An Infogroup/UK product story
Edited by the Marketingweek Marketplace editorial team Jul 2, 2009

Information Arts has secured InfoUK as the latest business data supplier to come onboard to feed its OMNI database.

As part of the arrangement, InfoUK will provide monthly updates of its latest business information, including e-mail and SMS marketing data, and details of individual business contacts and decision makers to Information Arts for inclusion in OMNI.

Launched in June 2008, OMNI is the only database that incorporates data records from InfoUK, Dun and Bradstreet, Harte Hanks, Acxiom, Eurodirect, Corpdata, Oscar Research and Market Monitor.

With regular data feeds provided by each data supplier, OMNI blends all the data sources to provide a comprehensive and up-to-date source of business information for marketing.

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