Xcetra designs launch material for theme park
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Xcetra Media product story
Edited by the Marketingweek Marketplace editorial team
Jun 3, 2010
Creative design and brand communications agency Xcetra Media has been selected by Universal Orlando Resort to launch the 'Wizarding World of Harry Potter' theme park.
The project, in partnership with Virgin Holidays, included the creation of the wall graphics for Gatwick airport's 30m-long travelator walkway tunnel.
Xcetra has also played a part in the design of the promotional livery on a Virgin Atlantic Boeing 747 that will be taking visitors to the theme park's grand opening on 18 June.
Sites in the theme park include Hogwarts Castle and the village of Hogsmeade.
The project continues Xcetra's relationship with Universal Orlando Resort, which has previously seen the agency create e-mail campaigns, online creative and print adverts.
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