W00t!media tournament raises product awareness

W00t!media has created an online gaming tournament for Microsoft, featuring combat strategy game Counter Strike 1.6.

Microsoft is aiming to engage professional developers by setting 'challenges' based around their passions and interests, with music and gaming being the main focus.

W00t!media was approached by Microsoft Visual Studio's media-buying agency Universal McCann to organise a PC gaming tournament.

The Microsoft Visual Studio Challenge Cup features 48 teams in 12 groups.

Knock-out stages began this month, and the live final will take place on 4 June with a GBP3,000 prize fund for the winning teams.

Live coverage of each match is being streamed by online audio- and video-streaming site QuadV, while Infinity Gaming, the online gaming promoter, is hosting the competition.

W00t!media is also working with established partners to promote the tournament within the UK gaming community.

The 'Challenge Cup' tournament is the second part of an ongoing product awareness campaign, which began last year with a music-themed event hosted by Microsoft Visual Studio and Last.fm.

W00t!media has also created and managed the purpose-built microsite, ensuring a strong Microsoft Visual Studio presence.

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