Cadbury and w00t!media promote Creme Egg Twisted
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w00t!media product story
Edited by the Marketingservicestalk editorial team
Jun 12, 2008
Cadbury has teamed up with independent online advertising and creative sales house w00t!media to release a new 'goovie' on Weebl's Stuff, the cult animation and gaming website.
The spoof mini-movie of Frankenstein is the fourth 'goovie' in the series.
It's been created to promote Cadbury's new product Creme Egg Twisted; a chocolate bar with Creme Egg goo inside.
Frankenstein features Weebl's Stuff characters Weebl and Bob playing out scenes with a Creme Egg Twisted monster they've created.
W00t!media represents Weebl's Stuff and developed the creative idea alongside Cadbury and Starcom, the media planning and buying agency behind the campaign.
The latest spoof movie follows on from those released earlier in the year to complement Creme Eggs' Easter campaign, 'Here today, Goo tomorrow.' Previous goovies include Goo Fiction, Raiders of the Lost Goo and Goo-lien.
"Cadbury is releasing a new Creme Egg product, so this goovie has taken a slightly different direction - a monster made of broken Creme Eggs," said Austen Kay, Director of w00t!media.
"The original campaign got a great reception from Cadbury's desired audience of 16 to 24 year olds on Weebl's Stuff, so we're confident this will be just as successful".
The Frankenstein goovie can be viewed at goovies.co.uk/frank.html.
At the end of the mini-movie there's call to action for viewers to visit the Creme Egg Twisted site at cremeeggtwisted.com, to learn more about the new product.
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