Product category:
Media
News Release from: w00t!media
Edited by the Marketingservicestalk Editorial
Team on 11 June 2008
Online satirical newspaper appoints
w00t!media
The UK's most popular online satirical newspaper, The Daily Mash, has appointed independent online advertising and creative sales house w00t!media to bring targeted advertising to its website.
The site is often referred to as the British version of hugely successful US news operation The Onion, and is the invention of journalists Neil Rafferty and Paul Stokes It's updated daily with at least three new stories inspired by that day's news agenda
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
Related stories
TV and media experts tie up for student promotion
VPSurf and SubTV have announced a collaboration that will give advertisers a new way to promote their products and services to 1.65 million British university students every week.
The Daily Mash currently boasts around 175,000 unique visitors a month, between them reading 1.2 million pages.
"We wanted to work with a company that understood and appreciated our content: the site is edgy and has an intelligent, loyal demographic that really take notice of advertising and editorial featured on the site, and how it ties in," explained co-founder Stokes, who previously worked for Scottish broadsheets Scotland on Sunday and The Scotsman.
"W00t!media deals with specialist ideas and niche markets, so we knew they'd provide a creative approach".
DailyMash.co.uk is frequently linked to by publications including the Daily Telegraph, the Times and the Spectator.
The site is popular with social networking sites and regularly referenced by top bloggers.
"The Daily Mash has a particular brand of humour that we immediately enjoyed," said Austen Kay, Director at w00t!media.
"The adult audience it attracts is similar to that of national broadsheet newspapers.
"A targeted approach is required in order to make campaigns successful for advertisers".
• w00t!media: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
