Product category:
Media
News Release from: w00t!media
Edited by the Marketingservicestalk Editorial
Team on 16 May 2008
Entertainment site Bragster appoints
w00t!media
Bragster.com, the online entertainment 'brag, boast and dare' channel, has appointed independent online advertising sales and creative house w00t!media to bring big name UK brands to the site.
Bragster.com is a 'social bragging' site where users can challenge each other, claim victory via posting video proof and then brag about it to the online community Referred to by the press as 'Facebook meets Jackass', the site has already attracted big celebrity names such as rappers Snoop Dogg and 50 cent
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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Run by co-founders Bertrand Bodson and Wim Vernaeve, who were both previously involved with online entertainment companies including Amazon, Bragster.com has over 800,000 monthly unique users.
"We were particularly impressed with the approach w00t!media takes to online advertising," said Bertrand Bodson, co-founder of Bragster.com.
"w00t!media has already managed to sell all our traditional inventory until August - with great brands like Cadbury, Virgin Media and Motorola.
"Most interestingly, w00t!media has the ability to deliver Sponsored Brags, which is a totally new and interactive way to include the advertiser within the core of our product and community".
The site was recently awarded a Red Herring Europe award for internet services and will be working with entertainment favourite E4 this summer.
"Bragster.com is a fantastic concept site that appeals to a huge cross-section of individuals," said Austen Kay, Director of w00t!media.
"The site has already attracted celebrity users and is working on a content tie-up with broadcaster E4.
"w00t!media will bring innovative advertising campaigns to the site to ensure Bragster.com continues to build on its popularity".
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