Product category:
Media
News Release from: w00t!media
Edited by the Marketingservicestalk Editorial
Team on 06 May 2008
Fanta launches interactive gaming on
Weebl's Stuff
Fanta is teaming up with cult animation and games web site Weebl's Stuff with w00t! media to launch a gaming season.
The six-week campaign will coincide with the launch of the site's new gaming content that Coca-Cola drinks brand Fanta is sponsoring Independent online advertising sales house w00t!media, which represents Weebl's Stuff, developed the creative idea alongside Fanta's media planning and buying agency Vizeum
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
Related stories
TV and media experts tie up for student promotion
VPSurf and SubTV have announced a collaboration that will give advertisers a new way to promote their products and services to 1.65 million British university students every week.
Football industry nose importance of Comic Relief
MDM.TV, Europe's premier trans-stadia TV network, has announced a donation of airtime worth over GBP100,000 to run a Comic Relief Red Nose Day outdoor digital advertising campaign.
Fanta will introduce two new Weebl's Stuff animated characters and release four flash games throughout the season.
The story theme of two specially created games follows the new w00t!media-designed characters, Jimmy Two Hats and the Evil Ruler of the Hades Cluster, as they are forced to find ingenious ways to outwit the mysterious Enemies of Fun.
For example, they ride a giant Fanta bottle through the air and rely on fizz power to get them through.
Two other popular flash games released during the season will feature Fanta branding.
Fanta messaging will appear throughout the channel.
"The idea behind the collaboration is to bring a series of flash games to users to alleviate boredom during the day," said Dan McDevitt, Director at w00t!media.
"It ties in with Fanta's latest TV ad campaign theme which is to put colour and fun back into the world.
"Fanta is bringing Weebl's Stuff users valuable new content and engaging them in the creative; putting the brand in front of them in a way the user considers acceptable".
Weebls-stuff.com primarily attracts an audience of 16 to 24 year olds and 1.5m unique users per month.
It was recently voted the Yahoo! People's Choice Site of the Year.
The site's Weebl and Bob characters are famous in their own right due to a 30-part series shown on MTV.
"This activity positions Fanta as a fully integrated part of the playful and fun experience of Weebl's Stuff," said Chris Langley, Account Planning Manager at Vizeum.
"The combination of storytelling, gaming and advertising ensures our audience encounters Fanta on a number of different levels which together build the brand personality.
"This allows us to build a deeper emotional connection with our audience for Fanta".
• w00t!media: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
