Product category:
Media
News Release from: w00t!media
Edited by the Marketingservicestalk Editorial
Team on 15 November 2007
w00t!media signs UK partnership deal
with GoViral
w00t!media, the independent online advertising sales house, has partnered with GoViral in a deal that will see it become the viral marketing company's exclusive UK sales partner.
w00t!media, which brings cult websites and big brands together to deliver pioneering online advertising, will now broker deals for clients to run viral campaigns using its own extensive knowledge of best practice viral marketing and GoViral's technology and seeding expertise w00t!media's past and present clients include T-mobile, Microsoft and adidas
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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GoViral's seedandtrack viral marketing solution is present in 27 countries.
The company has offices in London, Copenhagen, Stockholm and Hamburg.
"GoViral is a niche agency in the big league - it hasn't compromised the principles of how a true viral campaign should run," said Austen Kay, Director of w00t!media.
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"Its technology is second to none in our opinion and we believe it is the leading viral seeding specialist in Europe.
"We find most advertisers still target a handful of key video sites to generate viral views but the question you have to ask is whether this is a truly viral experience? "Is the content being talked about or passed on? "Go Viral turns this on its head - it targets users not sites; seeding content across relevant touchpoints".
The deal with w00t!media is part of GoViral's plan to bolster its presence in the UK over the coming months, specifically among advertising agencies.
"We have teamed up with w00t!media to meet the increasing demand for our products in the UK market," said Claus Moseholm, Partner at GoViral.
"It's the perfect partnership, as the company already works with our key clients - the media planners and buyers.
"Overnight we will have a broader reach and the ability to engage in new client relationships".
GoViral will now become w00t!media's lead viral marketing partner, as part of the w00t!viral offering.
w00t!media is an independent online advertising sales house.
It brings cult websites and big brands together to create pioneering online advertising that people don't actually mind looking at.
T-mobile, Sony and the BBC are among the brands that w00t!media help deliver online campaigns for.
Publishers that w00t!media looks after include Urban Junkies, Weebl's Stuff and Holy Moly.
The company was founded in 2005 by experienced webmonkeys Austen Kay and Dan McDevitt.
GoViral is a digital media solutions provider specialising in user-driven marketing campaigns.
GoViral launch content-based campaigns building viral spread on online and mobile platforms through viral seeding, content placements, online PR and behavioural targeting.
GoViral launch campaigns for leading media agencies, creative agencies and advertisers worldwide including creative agencies TBWA, Legas Delaney and BBH and media agencies Isobar, OMD, Mindshare, Mec and UM.
The agency has executed high-profile campaigns for brands including Nissan, Coke, Xerox, Snickers, Goodyear and Opel.
GoViral's global SeedandTrack solution helps marketers to reach people in 27 countries.
In all countries, GoViral seeds in local languages, on local sites and with local seeders bringing marketing content such as commercials, games and stories to places where people meet on the internet.
This creates high-volume, targeted and cost-effective viral marketing campaigns.
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