Wren and Rowe creates Global Food Funatics brand

A Wren and Rowe product story

Edited by the Marketingweek Marketplace editorial team Jul 11, 2007

Global Food Funatics is a new company bringing the best quality frozen food in the world from the best producers in the world.

Global Food Funatics is determined to always be at the leading edge of frozen food, and to set the trends in the years ahead.

Global Food Funatics supplies products that are made with top-quality ingredients, are free from unnecessary additives and which deliver genuine innovation and exceptional quality.

"For Global Food Funatics, food should be fun; certainly exciting, innovative food should be fun", said Managing Director, Cath D'Arcy.

"At Global Food Funatics, we want to bring the fun back into frozen food".

Wren and Rowe devised the new company name using their team of linguistic gymnasts.

The new company identity, Skateboarding Ginger, designed by Wren and Rowe, is one of the fun characters developed to represent Global Food Funatics.

Wren and Rowe researched a range of frozen foods for the company across the UK and several European countries at the beginning of 2007, and the first two ranges will launch in autumn 2007.