Product category:
Design services
News Release from: WPA Pinfold | Subject: design services
Edited by the Marketingservicestalk Editorial
Team on 26 October 2007
WPA Pinfold creates identity for
chocolate range
Strategic branding and creative design consultancy WPA Pinfold successfully completed work on revitalised brand and strategic repositioning of Delvaux, including its branded Petit Chocolat range.
Delvaux is an English company, with Belgian family roots, which produces specialist and personalised luxury chocolate for the retail sector WPA Pinfold's brief was to relaunch the Delvaux identity and add value to its ranges with the aim of expanding its market share, by capitalising on the demand for personalised or branded chocolates
This article was originally published on Marketingservicestalk on 24 Oct 2007 at 8.00am (UK)
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Delvaux produces premium Belgian chocolates so its customers are guaranteed a delicious luxury product as well as the added benefit of innovative and personalised marketing opportunities.
Each chocolate is individually wrapped for freshness, hygiene and perfect stock control.
Petit Chocolat is available in four delicious flavours: milk, dark, milk mint and milk orange chocolate.
The new packaging reflects the choice of flavours on the outer wrapper with different colours to reflect the flavours in an elegant yet distinctive way.
Julian Atkinson, managing director of Delvaux, said: "Since working with WPA Pinfold on our brand strategy and positioning within the sector, many more doors have opened for us.
"The new Delvaux brand identity of Petit Chocolat has been received very well by our customers and orders have increased significantly".
WPA Pinfold is currently working with Delvaux on further new product development and innovation.
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