Product category:
Design services
News Release from: WPA Pinfold | Subject: design services
Edited by the Marketingservicestalk Editorial
Team on 24 October 2007
WPA Pinfold TV pitch package wins brief
Strategic branding and creative design consultancy WPA Pinfold answered the prayers of Leeds-based television production company True North by packaging their programme pitch to the BBC.
True North asked the consultancy to package its programme pitch presentation to the BBC in a professional and contemporary way True North was part of a competitive pitch process, so needed something to leave behind that would mark them out from the rest
This article was originally published on Marketingservicestalk on 26 Oct 2007 at 8.00am (UK)
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WPA Pinfold has undertaken work for a number of television companies in the past including Anglia, Thames and Yorkshire so understood the client.
The consultancy created a cloth-bound box format to give gravitas to the subject of a multi-faith series, while the profile brochures and DVD housed therein were contemporary and stylish.
Foil blocking and blind embossing gave the package a biblical feel, but in a modern, contemporary way.
Inside, the box was divided into compartments tailor-made for the presentation materials.
The distinctive 'Life from the Loft' logo (a working title for the series) was incorporated on the outside of the box as well as on the covers of the supporting materials.
The weekly show will replace the long-running 'Heaven and Earth' religious show and transmit on BBC1 on Sunday mornings for six months from March 2008.
The BBC will then decide whether to extend the contract by a further two years.
Andrew Sheldon, Director of True North Productions, commented: "The competition for the tender included the biggest independent production companies in Britain - so we needed something that would make our pitch stand out, and we needed it delivering to a tight schedule.
"WPA Pinfold's response was stylish and contemporary - and it set the tone perfectly for the presentation.
"On a not so short list of ten companies, it helped ensure our idea stayed in the memory long after we had left the building".
Myles Pinfold, managing director of WPA Pinfold, said: "We are absolutely delighted for the team at True North, it's a major accolade for them.
"True North trusted us to get the package right, we had to very quickly understand exactly what they were trying to achieve, condense it down into a very focused communication, and wrap it all up into something totally unique and appropriate.
No pressure then".
True North makes factual programmes for all the mainstream broadcasters and its programmes are sold around the world.
It was the only company outside of London nominated in the 'Best Independent Production Company' category at last year's Broadcast Awards.
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