Dialogue develops Coral collector card campaign

Dialogue141 has developed a collector card campaign for Coral for this year's Royal Ascot race meeting.

The campaign has been designed to encourage punters to spend on the first day and remain with Coral throughout the event.

People who stake a bet of GBP10 or more with the Ascot Collector Card on any Royal Ascot race are entitled to have their card stamped.

Those that have collected three stamps can claim a free GBP5 Royal Ascot bet with Coral.

Cardholders are limited to collecting one stamp a day.

Dialogue141 has developed various campaign materials to support the initiative, showing a series of iconic Ascot moments and all clearly flagging up the promotional offer.

Items include a full range of window materials, in-store point of sale, collector cards and stands to appear in Coral's estate of more than 1,600 shops.

Dialogue141 has also created an ad campaign running in the Daily Express and Daily Star newspapers, which will offer free GBP2 bets.

The collector card format is based on Coral's Big Back Four offer, in which customers who placed four GBP10 football bets were rewarded with a free GBP10 football bet.

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