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Customer data key to effective channel marketing
A survey by web-based customer relationship management (CRM) provider Workbooks has suggested that customer data is crucial to effective channel marketing.
News from Marketingweek Marketplace, 31 May 2010
Featured articles
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Momentum Instore rolls out POS for shower brand
Momentum Instore has been appointed by bathroom manufacturer Kohler Mira to implement a national roll-out of its Jump shower display boards to support the Mira shower range.
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Webtrends offers Cineworld Facebook insight
Cineworld has appointed web analytics specialist Webtrends to gain a unique insight into the performance of its Facebook marketing investments.
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