WIN mobile phone services engage Harlequin fans
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WIN product story
Edited by the Marketingweek Marketplace editorial team
Dec 9, 2009
WIN has entered a partnership with the Harlequins Rugby League team to provide services for mobile telephone users.
The company specialises in providing services including interactive games, live voting, music distribution, videos and news delivery.
During the coming season, WIN will work with the Harlequins to develop new ways for fans to interact and engage with the club using both mobile phones and the internet.
Voting for man of the match awards, streaming video content, and an SMS donation system that allows fans to donate VAT-free to the Harlequins Foundation charity will all be made available in the forthcoming season.
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