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Product category: Mobile internet
News Release from: WIN | Subject: WAPsite development
Edited by the Marketingservicestalk Editorial Team on 03 April 2008

WIN develops Guardian Jobs WAPsite

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WIN, an innovator in interactive mobile entertainment and information, has developed a Guardian Jobs WAPsite for Guardian News and Media.

The new WAPsite, available now, enables users to search the Guardian Jobs website www.guardianjobs.mobi anywhere, anytime and on any internet-enabled mobile handset Users of the Guardian Jobs WAPsite will benefit from being able to browse jobs and request further information to be sent immediately to them via email, reducing the risk of the perfect job slipping by unnoticed

In turn, employers will experience significant time reductions in the recruitment process.

Using mobile as a platform will also enable them to reach a broader audience of candidates.

The WAPsite can be accessed with an initial simple text trigger, which will automatically deliver the site to the user's mobile phone.

"We have enjoyed a long and healthy partnership with Guardian News and Media and are delighted to be able to further strengthen the relationship with the development of the Guardian Jobs WAPsite," said Graham Rivers, CEO of WIN.

"This is a further example of the media industry recognising the power of the mobile to deliver news and information to audiences as soon as it is published".

Nigel Bicknell, Head of Commercial Development, Guardian Recruitment Solutions, said: "This WAPsite provided by WIN enables an entirely new channel for us to advertise jobs for our customers and users.

"Demand for information on the mobile is increasing rapidly and by working with WIN we are able to meet that demand and deliver a great service for our readers".

The Guardian News and Media's dedicated jobsite, Guardianjobs.co.uk, has been the market leader in recruitment across quality press for almost 20 years.

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