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SPECIAL REPORT by the Editor
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Listing of all 3 news releases from SPECIAL REPORT by the Editor:
How POP engages customers in the last four feet
With point-of-purchase materials and display technologies on show this month at The In-Store Show 2008, this is a good time to consider the latest developments in a fast-moving industry sector.
News from SPECIAL REPORT by the Editor ( 1 May 2008)
How mobile marketing can bring great returns
With messaging, mobile offers immediate, intimate and personal communication that can be highly targeted, while the UK mobile data market is predicted to be worth GBP1billion by 2009.
News from SPECIAL REPORT by the Editor (16 October 2007)
Glenister unveils blueprint for future
BPMA director-general Gordon Glenister talks exclusively to Marketingservicestalk about what he wants the association - and the industry - to achieve and how he plans to get them there.
News from SPECIAL REPORT by the Editor (29 June 2007)
