Whitney Woods launches Wobbly Heads
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Whitney Woods product story
Edited by the Marketingweek Marketplace editorial team
Nov 28, 2008
Whitney Woods has launched Wobbly Heads, a product designed to attract attention and add impact to direct mail campaigns.
The Wobbly Heads are available as a standalone product or as an add-on to automatic pop-up products.
The product consists of a Wobbly Head affixed to an A6 card with a strut at the back.
It is made from 500 micron white-lined folding box-board and printed in four-colour process on one side.
The strut affixed to the back of the card allows the product to stand independently on any flat surface.
The Wobbly Head can also be affixed to a pop-up cube or pen pot or even a pyramid.
Helen Mihill, marketing manager for Whitney Woods, said: 'Wobbly Heads use a spring mechanism to offer a novelty 'wobble' motion that instantly attracts attention to this unusual product and adds impact to marketing campaigns.
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