Product category:
Premiums and incentives, merchandise
News Release from: Whitney Woods | Subject: pop-up handbags
Edited by the Marketingservicestalk Editorial
Team on 11 June 2008
Pop-up handbags add 'girl' appeal
Whitney Woods has added something a bit different to its range of pop-up promotional mailers - pop-up handbags, complete with matching handles.
The introduction of promotional handbags is an attempt to add something a bit "girly" and up-to-date to the Whitney Woods range of automatic pop-ups "A touch of fashion seemed to be an idea that would fit the bill while remaining within the restrictions of cost-effective cardboard engineering and hand assembly", said Helen Mihill, marketing manager at the Rossendale-based company
This article was originally published on Marketingservicestalk on 12 May 2008 at 8.00am (UK)
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Mihill explained: "Automatic rubber band pop-ups are symmetrical by necessity but that doesn't mean that they all have to look like boxes: by adding accessories such as handles and eyelets to these pop-up mailers I think that we have gone a little way to adding a bit of "bling" to the range.
"Consideration has also been given to the hand assembly skills required to make the products and we have been careful not to create a product that is too expensive as a promotional direct mail piece".
The products have full rubber band pop-up action and will be supplied with their own printed mailer, which makes them perfect for inclusion in direct marketing campaigns.
Whitney Woods has gone into sample production with just two sizes.
Its leopard skin sample measures 130 x 118 x 70mm, while the black and white one has a base area of 135 x 65mm, a top area of 118 x 65mm and it is 95mm high.
Both products are made in 500micron folding box board and are printed in four-colour process.
Eyeleting is available in brass or nickel and there is a choice of colours for the handles.
These two handbags will be appearing in sample packs by the end of June.
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