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New item in promotional cardboard pop-up range

A Whitney Woods product story
Edited by the Marketingweek Marketplace editorial team May 12, 2008

Rossendale-based promotional pop-up specialist Whitney Woods has announced a new addition to its range of pop-up mailers - The Hexapop.

The company uses sophisticated cardboard engineering techniques to produce products for promotional use and in direct marketing.

The Whitney Woods range of products offers movement and surprise as the major elements that make the products so successful in generating response and creating memorable and lasting impression.

The new Hexapop product is a pop-up polyhedron made up of 12 triangular panels that combine to form a hexagonal shape not unlike a jewel in appearance.

The fact that it has 12 faces makes the Hexapop a perfect candidate for printing as a calendar with one month per panel and six months per side.

The Hexapop is a sturdy construction, made in 500micron folding box board and is litho printed to client specifications.

The product is usually supplied ready compressed in its own mailing envelope, which is also made in board and litho printed.

An internal rubber band gives the Hexapop its ability to pop-up automatically as soon as the recipient removes it from the envelope.

Whitney Woods offers a mailing service so that the Hexapops can be sent out as soon as they are made, which guarantees that the product has the best possible "pop".

Samples are available from Whitney Woods and the Hexapop can be viewed on the company's promotional goods website.

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