Web TV to monetise E Online UK video content
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The Web TV Enterprise product story
Edited by the Marketingweek Marketplace editorial team
Aug 3, 2010
Web TV Enterprise has been appointed by E Online to monetise the entertainment broadcaster's UK website video content.
The online video advertising network will represent E Online's UK video content, bringing complementary television advertisers to its web audience.
The E Online UK website features celebrity, entertainment and pop culture news, which is available on demand.
It will begin launching campaigns this month, starting with ad spots from Sony Ericsson and Wilkinson Sword.
Web TV Enterprise said that E Online offers television advertisers the ability to extend the reach of their campaigns onto the web and hit a highly engaged female audience.
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