Web TV launches Kellogg's online video campaign
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The Web TV Enterprise product story
Edited by the Marketingweek Marketplace editorial team
Jun 3, 2010
Web TV Enterprise has been appointed by Kellogg's to launch an online video advertising campaign across short-form video content to promote its Optivita brand.
The campaign aims to build consumer familiarity with how the product helps to lower cholesterol.
Kellogg's has previously run online video advertising campaigns across broadcasters' online channels and is now testing new types of relevant content environments across Web TV Enterprise's network of premium publisher channels.
A 20-second pre-roll advert featuring celebrity chef Aldo Zilli will run at the end of May and into June.
The Optivita advert will feature on a selection of female-focused sites including Ivillage, Marie Claire, Good to Know, Good Food and What's on TV.
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