Web TV Enterprise appointed for pre-roll sales
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The Web TV Enterprise product story
Edited by the Marketingweek Marketplace editorial team
Jul 6, 2009
Muzu.tv, a music video website and distribution platform, has appointed the Web TV Enterprise to sell pre-roll video advertising across its content network.
Muzu.tv features video content from four major record labels alongside hundreds of independent labels.
The site provides free access to thousands of hours of diverse music video content across all genres, including concerts, backstage footage, documentaries, tutorials, music videos, interviews and classic music television shows.
Muzu.tv users can create their own personalised video playlists, and share them with friends by embedding them on social networking websites including Bebo and Facebook.
The website also provides tools such as Facebook Connect and automatic syncing of users' Twitter accounts.
Muzu.tv shares advertising revenue with the bands and labels whose videos feature on the site and across the Muzu distribution network.
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