Product category:
Media
News Release from: The Web TV Enterprise | Subject: Future special-interest video channels
Edited by the Marketingservicestalk Editorial
Team on 13 March 2008
Future launches four online video
channels
Special-interest media group Future is to provide four new video channels featuring Future-generated content that will join The Web TV's ad network.
The new channels from Future feature video content from leading gaming websites gamesradar.com and computerandvideogames.com plus tech news on T3.com TV and the latest cycling product reviews on bikeradar.com "We are committed to rolling out video channels in every one of our specialist sectors," said Danny Ward-Lee, Digital Commercial Director for Future
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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"Through our partnership with The Web TV Enterprise, we are providing another way for advertisers to engage online with our very loyal audiences".
The Web TV ad network presents TV advertisers with 45 premium channels on which to place pre- and post-roll ads.
With the addition of Future's channels, the network continues to grow its audience reach across the web offering advertisers the ability to target by key TV buying demographics.
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"Future channels present a unique opportunity for advertisers to engage with an 18-34 male audience on the web", said Simon Stone, Commercial Director of The Web TV Enterprise.
"Pre-roll advertising in the UK is really taking off right now and with exciting new Web TV channels launching, we expect to see this market continue to grow at a rapid pace".
The Web TV Enterprise was founded in August 2006 to enable online publishers and content owners to realise the revenue potential that online video offers.
Its three core areas of business feature their advertising network, video station software and content solutions.
The company's ad network comprises of 35 premium channels from leading UK publishers including Metro TV, Ministry Of Sound TV, Maxim TV, Universal Music and VideoJug.
Advertisers that have run campaigns on the network include Warner Bros Film, Vodafone, COI, Sony Pictures, Direct Line, Ford and Channel 5.
The Web TV Enterprise released the Video Station software product in December 2007 giving online publishers and content owners a software solution enabling the set-up and management of Web TV channels.
Future is an international special-interest media group with offices in the UK and US.
Founded in 1985 with one magazine, today it creates over 180 special-interest publications, websites and events, with strong portfolios in the games, technology, music, film and active sectors including sports, automotive and crafts.
Future exports, syndicates or licenses its publications to 90 countries internationally.
The company employs more than 1,200 people and is listed on the London Stock Exchange.
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