Weboptimiser launches video service

Search engine marketing company Weboptimiser has launched a video service.

The company can now produce a range of high-quality promotional videos for clients that are then optimised for search engines.

The addition of video to its product portfolio allows Weboptimiser to offer clients a complete search engine and marketing service.

Over the past couple of years video applications have grown in importance for website owners.

A number of leading brands use video on their websites to showcase their products and staff and to explain complicated services.

Video can engage the viewer, offering them a more interesting experience on a website and can be effective for both consumer and B2B companies.

Weboptimiser has spent two years in developing its video offer, which is combined with pioneering techniques in search engine optimisation.

Its most recent project was for the London division of the Federation of Small Business (FSB) to promote their agenda for the next London Mayor.

Carried out to an extremely tight deadline, the Weboptimiser Video Team filmed key FSB executives and members in venues across London.

Production was carried out in 24 hours, enabling the client to post it to their own website as well as sending the link to FSB members and select media organisations.

Nick Winch, London Policy Manager at the FSB, said: "We were very impressed with the video Weboptimiser produced for us.

"As part of our campaign to make the voice of small business heard in the London Mayoral elections this video has proved very valuable.

"The team was professional, worked very closely with our team and delivered a fantastic movie in two days".

Whether clients are using video for campaigning such as this one, or for promotional activities, Weboptimiser can optimise video in search results pages and websites.

In the case of the FSB video, it currently enjoys high rankings on Google and YouTube and as a result has already reached a large audience.

David White, CEO of Weboptimiser Media, believes this is an important addition to the company's portfolio: "Using video gives site visitors a more engaging experience and often means they stay for longer.

"It is ideal for companies that want to build a strong relationship with customers, and particularly effective in a business-to-business context where service is crucial, products are complex and not easy to differentiate from the competition.

"Our video service uses the latest technology and techniques to deliver the highest quality production values.

"With the addition of our innovative approach to optimising the videos, the tool can be hugely valuable for many businesses.

"We believe video will be the next big growth area in search engine marketing".

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