Webtrends offers Cineworld Facebook insight

Cineworld has appointed web analytics specialist Webtrends to gain a unique insight into the performance of its Facebook marketing investments.

Webtrends will identify which of the cinema chain's 'likers' using its Facebook Share app are the most influential.

To tap into the popularity of Facebook, Cineworld launched a dedicated Facebook Share app allowing users to easily share cinema and film content with their online network of friends.

Webtrends is working with Cineworld to deliver key insight into usage of the app, allowing Cineworld to measure return on investment.

Cineworld's Facebook page has more than 25,000 members, who come together to discuss movies, view trailers and see what's on.

The Facebook Share application was tagged and tracked by Webtrends, providing Cineworld with a view of exactly who is going to see what films, and therefore not only which films are gaining the most exposure within social media discussions, but also if they are a Cineworld 'liker' or a general Facebook user.

Webtrends is also providing insight to traffic driven to the page from Twitter, a potential future focus for Cineworld.

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