Marketing Warehouse On-Premise launched

Webtrends has announced the availability of the Webtrends Marketing Warehouse On-Premise product.

Webtrends Marketing Warehouse serves as a storage and analysis hub for all customer data, allowing a company's marketing, analysts and business intelligence developers to work together to mine understanding and insight from numbers to drive action.

Marketing Warehouse On-Premise also integrates with traditional enterprise data warehouses to provide a tailored solution that meets enterprise-wide business needs.

The new Webtrends Marketing Warehouse allows customers to: enrich all customer data with segmentation and score information; gain valuable insight through data analysis of segments and visitor behaviour; and easy integration with an existing customer's enterprise data warehouse and marketing applications such as e-mail and CRM, to help drive action across individuals.

When used as a data hub, Marketing Warehouse provides the data capture, enrichment and integration capabilities of the data mart, along with data analysis and warehousing capabilities.

Built-in tools and add-on components result in the ability to analyse and segment online data through Webtrends Explore and Webtrends Score.

Webtrends Explore is a built-in data exploration tool that lets users drill into a specific customer segment by campaign, content, product and conversion event to get a better understanding of customer preferences.

Webtrends Score lets users precisely segment and target their most valuable customers.

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