Beta version of DM3 model launched by Webtrends

Webtrends has made available a beta version of a standardised model for determining how effectively organisations measure and utilise the data generated by their online marketing.

The Digital Marketing Maturity Model (DM3) provides a framework and objective criteria for assessing the strategies, skills, tools and best practices that support the successful measurement of all digital marketing activities.

Other industry models focus exclusively on website measurement.

The model helps organisations measure the maturity of digital marketing programmes in six core areas (measurement strategy, analytics resources and domain expertise, data integration and visualisation, data analysis and insight, adoption and governance, ongoing optimisation), and assess measurement programs across all digital channels, including websites, search-engine marketing, online advertising, social media and other digital marketing channels.

In addition, the model helps organisations pinpoint the skills, staffing and other investments needed to advance within the model's four levels of maturity.

Webtrends is seeking feedback on the DM3 beta.

A whitepaper is available to learn more about the model, along with a self-assessment survey.

Responses to the survey will be compiled to create industry and regional maturity norms.

Participants can also receive their score and assessment.

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