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All articles from Webtrends
Webtrends offers Cineworld Facebook insight
Cineworld has appointed web analytics specialist Webtrends to gain a unique insight into the performance of its Facebook marketing investments.
News from Marketingweek Marketplace, 4 June 2010
Webtrends Analytics measures Facebook activities
Webtrends has announced Facebook measurement capabilities within Webtrends Analytics, which provides comprehensive tracking and measurement for the activities that happen inside Facebook.
News from Marketingweek Marketplace, 3 March 2010
Marketing Warehouse On-Premise launched
Webtrends has announced the availability of the Webtrends Marketing Warehouse On-Premise product.
News from Marketingweek Marketplace, 6 July 2009
Beta version of DM3 model launched by Webtrends
Webtrends has made available a beta version of a standardised model for determining how effectively organisations measure and utilise the data generated by their online marketing.
News from Marketingweek Marketplace, 19 May 2009
Firms urged to align website and business goals
Collette Wade, marketing director EMEA at Webtrends, has considered what web key performance indicators (KPIs) mean for marketers' businesses.
News from Marketingweek Marketplace, 15 April 2009
Seamless online experience vital, says Webtrends
Conrad Bennett, senior technical director of Webtrends, has offered a few basic rules for online shops that can allow them to provide a seamless experience and improve sales over the festive period.
News from Marketingweek Marketplace, 19 December 2008
Webtrends announces HMV kiosk partnership
Webtrends has announced a partnership with HMV to deliver insight and track user interaction with the retailer's in-store transactional and information point kiosks.
News from Marketingweek Marketplace, 18 December 2008
Webtrends updates software to incorporate Android
Webtrends has updated its on-demand software to incorporate Google Android into its reports, enabling customers to track user behaviour from mobile platforms and browsers.
News from Marketingweek Marketplace, 4 November 2008
Webtrends comments on Google gambling decision
Webtrends has commented on the recent overturn by Google of the UK's ban on gambling advertising.
News from Marketingweek Marketplace, 24 October 2008
Best practice makes perfect
Having a Web 2.0 site for the sake of it is a very dangerous thing to consider, cool as it may be, argues Conrad Bennett, Technical Services Director, WebTrends.
News from Marketingweek Marketplace, 21 April 2008
Tracking user engagement with websites
Conrad Bennett, Technical Services Director of web analytics provider WebTrends, discusses the flaws in various forms of web measurement.
News from Marketingweek Marketplace, 16 April 2008
Understanding the behaviour behind the statistics
Web analytics give marketers a fascinating insight into their customers, explains Jeremy Willmott, User Experience and Design Manager at Visit London.
News from Marketingweek Marketplace, 14 April 2008
Embrace consumer participation with your brand
Colette Wade, Marketing Director at WebTrends, argues that in online virtual world Second Life you can be whoever you want to be - it's why most avatars are young, slim and attractive.
News from Marketingweek Marketplace, 11 April 2008
Analytics consultancy helps Virgin soar
Virgin Atlantic needed to ensure that its website was performing at the optimum level and, as one of its first steps to achieving this goal, invested in web analytics from WebTrends.
News from Marketingweek Marketplace, 8 April 2008
To blog or not to blog?
Conrad Bennett, technical services director at marketing intelligence and web analytics specialist WebTrends, discusses why a blog is worth serious consideration.
News from Marketingweek Marketplace, 2 April 2008
Featured articles
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Totally Dynamic wraps rickshaws for O2 and Nokia
Vehicle wrapping specialist Totally Dynamic has been appointed by O2 and Nokia to wrap pedal-powered rickshaws to engage customers.
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Acquire showcases kiosk technology at expo
Acquire is to showcase its kiosk application and digital signage software platform at the Kiosk Europe Expo 2010 at the Messe, Germany, on 15-17 June.
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