Product category:
Public relations
News Release from: webitpr | Subject: Social Media News Release
Edited by the Marketingservicestalk Editorial
Team on 30 November 2007
ITV hands social media brief to webitpr
The UK's largest commercial broadcaster ITV has brought in online distribution company webitpr to communicate announcements and news about selected shows to the online and social media community.
The year-long brief will see webitpr work alongside ITV inhouse publicity team to distribute show clips and news announcements in the form of social media news releases to its database of online editorial contacts and bloggers ITV is the first broadcaster in the world to be using the social media news releases to coincide with its existing communication methods
This article was originally published on Marketingservicestalk on 5 Jul 2007 at 8.00am (UK)
Related stories
Green website lets buyers offset as they shop
For every purchase made on greeneroffers.com, Greener Offers earns a commission, half of which goes to Climate Care to spend on CO2 reduction programmes.
Webitpr announces results of Online PR Survey
Online news release and coverage monitoring company webitpr has published the results of its Online PR Survey, questioning 101 respondents from agency, in-house and freelance backgrounds.
Social media manager for webitpr, Stephen Davies, will lead the account, reporting to ITV new media publicist Ben Ayers.
"An increasing number of people are writing about our shows online and we need to do all we can to communicate effectively with them", said Ayers.
"Social media releases help us reach out to journalists, bloggers and fans of our content who want video clips, links and social bookmarking tools which are quickly becoming web standard".
"ITV is a perfect example of a large UK content organisation making the appropriate steps to adapt to the changing media landscape," said webitpr chief executive, Adam Parker.
"As a broadcaster they understand that they now have a host of online global micro audiences to communicate to as well as traditional journalist contacts".
The Social Media News Release is a new kind of press release aimed at (but not exclusive to) both journalists and bloggers.
It does not include the 'spin' of the traditional press release, but provides multimedia content in an accessible format that can easily be repurposed and shared on blogs, websites and social networks including MySpace and Facebook.
Unlike the traditional press release, the content of the SMNR is deconstructed so that the core facts, quotes, contact details and boilerplate are all individually segregated to allow users to disseminate its various elements.
It can accommodate images, audio and video (including embedded social media video including YouTube) and incorporates many of the Web2.0 and folksonomy tools popular among social media users today.
• webitpr: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
