Product category:
Public relations
News Release from: webitpr | Subject: RealWire
Edited by the Marketingservicestalk Editorial
Team on 30 October 2007
Webitpr adds social media sharing to
RealWire
To accommodate the growing importance of the social web, online distribution and coverage monitoring company webitpr, has added Facebook and YouTube sharing capabilities to its service.
RealWire, the new name of webitpr's distribution service, now allows PR executives to include YouTube videos alongside their standard press releases submitted to the company for distribution The service can also accommodate other popular social networking video applications including those by Google Video, Blinkx and Vimeo
This article was originally published on Marketingservicestalk on 9 Nov 2007 at 8.00am (UK)
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People using the RealWire service have always had the option to include video alongside their press releases but in the form of downloadable files.
While that offering still exists, the option to include social networking video can potentially make it far easier for online content creators such as journalists and bloggers to spread a company's news virally.
The company has also implemented a new Facebook sharing application that allows anyone to effortlessly post a release they want to share with friends and colleagues to their Facebook profile homepage.
Each press release distributed by webitpr and added to the company's website includes a small Facebook icon that, when clicked, takes the user directly to their Facebook profile with a link to and excerpt from the release body.
From there the release will appear on the user's homepage.
Facebook and YouTube are now both global phenomena with reports in September this year showing that Facebook has surpassed MySpace as the UK's most popular social networking site.
Social Media Manager at webitpr, Stephen Davies, said: "We're constantly looking for new ways to make our clients' content easily deliverable, findable and sharable, and the introduction of these new initiatives is another step forward in helping us do that.
"We see a lot of possibilities with social media and social networking sites in relation to what we do and we are constantly trying and testing new methods to enhance our distribution methods.
"Unlike competing services we don't see why these options should come at an additional cost to the user since the primary goal for companies like ourselves is to help PR pros achieve the maximum exposure possible".
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